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Rabu, 27 Oktober 2010
Ferrari credits the California, 458 Italia and 599 GTO with some of their sucess, but surely the real credit goes to their Ferrari boutiques which sell branded merchandise, a license to print money venture that comprises the bulk of their profits. Merchandise sales are up 40% this year, proving that while the wealthy still have money for cars, there is always a demand for upper-middle class folks to associate themselves with upscale brands.
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